11 Great Brand Community Examples for 2025

In 2025, community has become a strategic advantage. Whether you're a tech leader, lifestyle brand, or e-commerce powerhouse, building an engaged, owned brand community is no longer optional; it's essential. Community-led growth is reshaping how brands attract, engage, and retain customers. And the most successful companies are leaning into this shift.

Let’s explore 11 outstanding brand community examples and see how they use community to drive loyalty, innovation, and business impact. Whether you’re looking to launch your first community or optimize an existing one, these examples will inspire actionable strategies.

1. Salesforce Trailblazer Community

Community Type: Product & Developer Support
Platform Type: Owned, enterprise platform
Notable Features: Peer-to-peer support, learning hubs, localized groups

Salesforce’s Trailblazer Community is one of the most mature enterprise communities today. It supports millions of users across various roles, including admins, developers, and marketers. Members get access to hands-on learning, product discussions, certification guidance, and localized meetups.

By empowering users to share solutions and collaborate, Salesforce lowers support costs while increasing customer retention. The Trailblazer Community is integral to Salesforce's product adoption and loyalty.

Why it works: The structure promotes both scale and personalization, helping members connect globally while solving local or role-specific challenges.

2. LEGO Ideas Community

Community Type: Product innovation & co-creation
Platform Type: Owned community portal
Notable Features: User-generated product ideas, voting, fan recognition

The LEGO Ideas Community is where fans pitch new product ideas. Concepts with 10,000+ votes are reviewed by LEGO for potential production. This turns fans into co-creators, drives UGC (user-generated content), and gives LEGO direct access to customer preferences.

Why it works: It empowers superfans, delivers real-time market research, and creates viral product campaigns driven by the community itself.

3. Atlassian Community

Community Type: Product support & collaboration
Platform Type: Forums, documentation, knowledge base
Notable Features: Product-specific hubs, expert contributors, team collaboration

With over 4 million users, Atlassian's community helps users master tools like Jira and Trello. It's where customers solve problems, share best practices, and collaborate across use cases.

Why it works: Atlassian uses the community to inform product strategy, improve retention, and reduce onboarding friction.

4. Nike Membership Community

Community Type: Fitness motivation & lifestyle
Platform Type: Branded mobile app & run club events
Notable Features: Workouts, member-only perks, birthday rewards

Nike has built one of the most engaging brand communities through the Nike Membership program and Nike Run Club. The community provides exclusive workouts, run tracking, social motivation, and loyalty rewards.

Why it works: Nike combines social proof, habit-building, and gamification to encourage repeat engagement and foster brand lifestyle alignment.

5. Airbnb Community Center

Community Type: Peer education & host support
Platform Type: Community forum and resource hub
Notable Features: Host clubs, events, content library, peer mentorship

Airbnb's Community Center is a digital gathering place for its host community. Members can ask questions, share best practices, and get help from Airbnb Superhosts. It also features local clubs and interest-based groups to foster deeper connections.

Why it works: The community scales Airbnb’s host education and onboarding globally, reducing churn while improving the quality of host experiences.

6. Apple Support Communities

Community Type: Peer-to-peer tech support
Platform Type: Official brand forum
Notable Features: Gamified contributions, trusted experts, member rewards

Apple's user forums serve millions of customers with support, device tips, and discussions. The top contributors earn special status and recognition.

Why it works: The community offloads support demand and creates an ecosystem of peer educators deeply loyal to Apple products.

7. GoPro Community

Community Type: User content & inspiration hub
Platform Type: Social & owned platform integration
Notable Features: Content challenges, UGC, tutorials, peer feedback

GoPro built a community centered on adventure and creativity. Users upload action footage, participate in challenges, and support each other's creative work.

Why it works: It turns customers into ambassadors, generating thousands of authentic videos that promote the brand while building belonging.

8. Upwork Community

Community Type: Freelance education & support
Platform Type: Forums, learning academy, programs
Notable Features: Global user groups, career development resources, crisis support

Upwork’s community connects millions of freelancers through forums, regional meetups, and a skill academy. During global events like natural disasters or economic shifts, the community becomes a critical communication and support hub.

Why it works: It enables resilience, reduces support costs, and creates a shared identity among a global user base.

9. Shopify Community

Community Type: Merchant education & peer support
Platform Type: Forum + event integration
Notable Features: Discussion boards, expert Q&A, meetups, live sessions

Shopify’s brand community connects merchants at every level, from startup entrepreneurs to global retailers. It offers technical help, success stories, and live interactions.

Why it works: It supports product adoption and provides inspiration, reducing learning curves and increasing merchant success and retention.

10. Sephora Beauty Insider Community

Community Type: Beauty tips, product reviews, loyalty
Platform Type: Forum + e-commerce integration
Notable Features: Mini-groups by category, peer reviews, product tutorials

Sephora’s Beauty Insider community bridges shopping with education and belonging. Members engage in themed discussion groups like skincare or haircare to share tutorials, advice, and reviews. Tied to the brand’s loyalty program, active participants are rewarded with exclusive benefits.

Why it works: It creates a seamless customer experience that drives engagement at every stage of the buyer journey.

11. Harley-Davidson Owners Group (H.O.G.)

Community Type: Lifestyle brand loyalty
Platform Type: Online + in-person clubs/events
Notable Features: Rallies, group rides, loyalty tiers, exclusive content

H.O.G. is a quintessential example of a lifestyle community. It blends digital forums with physical experiences like group rides and brand rallies. Members receive perks like roadside assistance, exclusive content, and access to the Harley magazine.

Why it works: It creates emotional ties and identity alignment, turning owners into lifelong advocates.

What These Communities Have in Common

Across industries, these top brand communities share core traits that drive their success:

• Owned platforms that allow full control of user experience and data
• Integrated tools for engagement, education, and feedback
• Clear value exchange: members receive rewards, recognition, or learning.
• User-generated content that fuels authenticity and reach
• Multi-channel engagement including events, mobile, and email

Each example is tailored to its audience’s unique needs, but the framework is replicable.

Build Your Own Community with Bevy

At Bevy, we help enterprise companies scale their communities across geographies, chapters, and interest groups. Our platform powers community-led growth through

• Localized event and chapter management
• Enterprise-level data security and compliance
• Deep analytics to track member engagement
• Seamless integration with your CRM and tech stack

Looking to build a brand community that drives business outcomes?

Schedule a demo today and see how Bevy can power your next chapter.

Ready to drive loyalty and engagement at scale? Let’s build your community the enterprise way.