Turning Forums into Impact Engines: How to Drive Engagement and Business Value Through Discussions
This session, hosted by CMX and led by Alex Jorgensen—Community Engagement Champion at Collibra—offers a behind-the-scenes look at how to revitalize enterprise communities for deeper engagement and measurable value. Alex walks through her journey transforming Collibra’s community into a hub of peer collaboration, product feedback, and customer empowerment. She shares proven methods for breaking silos, activating champions, and leveraging AI with a human-first mindset.
In case you missed anything, here’s the full recording of the session, along with some key takeaways that we’re sure you’ll want to put into action right away!
💡 3 Actionable Insights from Alex Jorgensen
1. Run Internal Roadshows to Build Buy-In Across Teams
Quarterly internal updates aren’t just nice—they’re necessary. Hosting regular roadshows with teams like Sales, Product, and Customer Success helps them understand how community supports their goals and keeps community top-of-mind when decisions are being made.
2. Use an Unanswered Question Program to Spark Engagement
If your forums are collecting cobwebs, it’s time to clean house. Regularly pull reports on unanswered posts, then loop in subject matter experts or active members to respond. Add gamification—like leaderboards or small incentives—to keep internal contributors engaged and accountable.
3. Audit Before You Migrate Platforms
Before signing on the dotted line with a new community platform, conduct a full audit of your current one. Know what content is worth keeping, what features actually matter, and what your members need most. Don’t migrate the mess—migrate with intention.
Access the Complete Webinar Replay
This session, hosted by CMX and led by Alex Jorgensen—Community Engagement Champion at Collibra—offers a behind-the-scenes look at how to revitalize enterprise communities for deeper engagement and measurable value. Alex walks through her journey transforming Collibra’s community into a hub of peer collaboration, product feedback, and customer empowerment. She shares proven methods for breaking silos, activating champions, and leveraging AI with a human-first mindset.
In case you missed anything, here’s the full recording of the session, along with some key takeaways that we’re sure you’ll want to put into action right away!
💡 3 Actionable Insights from Alex Jorgensen
1. Run Internal Roadshows to Build Buy-In Across Teams
Quarterly internal updates aren’t just nice—they’re necessary. Hosting regular roadshows with teams like Sales, Product, and Customer Success helps them understand how community supports their goals and keeps community top-of-mind when decisions are being made.
2. Use an Unanswered Question Program to Spark Engagement
If your forums are collecting cobwebs, it’s time to clean house. Regularly pull reports on unanswered posts, then loop in subject matter experts or active members to respond. Add gamification—like leaderboards or small incentives—to keep internal contributors engaged and accountable.
3. Audit Before You Migrate Platforms
Before signing on the dotted line with a new community platform, conduct a full audit of your current one. Know what content is worth keeping, what features actually matter, and what your members need most. Don’t migrate the mess—migrate with intention.
Upcoming events
Community, AI and the Most Valuable Skill Left in Tech with Derek Andersen
As AI reshapes tech, human connection becomes the scarcest skill. Derek Andersen reveals why community professionals are the new unicorns at CMX Summit 2026.
Metrics, Measurement & Community-Led Growth with Anuj Adhiya & Josh Zerkel
Your community metrics are broken — and AI is hiding it. Anuj Adhiya shares a framework to measure real member value, not bot-inflated engagement.
Hot Takes: Friction, Advocacy & Trust with Santiago Espinosa, Gabrielle Herrera & Vero Heino
Three provocative takes: why friction builds belonging, why advocacy is earned media, and why your community is a trust engine — not an engagement tool.
Career, Growth & the Renaissance Mind with Guilda Hilaire, Suzanne Shaw & Avital Knoller
Community managers are strategists, signal translators, and career architects. Three speakers make the case for what the role is really worth — and how to prove it.
CMX x Blomma: Growth, Career & Community in SF
Join us for an intimate evening in SF bringing together a small group of community pros for networking, an honest fireside conversation, and real hands-on time with tools to help you advance your career and your practice.
Loop 2026: The Global Community Summit
For the first time ever, the global community industry is coming together in one continuous, 24-hour virtual experience. Loop is a full-day orbit around the world, starting where we finish and circling through every region, time zone, and voice that makes this industry thrive. Hosted by CMX, Led by Community, and The Community Collective, this summit is more than an event—it’s a global relay of ideas, connection, and inspiration.
CMX Summit 2027
The community industry's flagship event is coming back. CMX Summit brings together the world's leading community professionals for two days of honest conversation, tactical depth, and the kind of connections that actually stick.
