Community Strategy, Simplified: A CMX Masterclass powered by Bevy
This session, led by Richard Millington, founder of FeverBee and author of Build Your Community, dives deep into the frameworks and methodologies that help community professionals make sharper, faster strategic decisions. Richard breaks down the difference between community as a strategy and a strategy for the community, offering practical tools for diagnosing challenges, choosing the right strategic approach, and prioritizing high-impact actions.
In case you missed anything, here’s the full recording of the session, along with some key takeaways that we’re sure you’ll want to put into action right away!
💡 3 Actionable Insights from Richard Millington:
Start with a Clear Diagnosis
Before jumping into new programs or tactics, identify the root cause of challenges in your community. Use frameworks like the Results → Experience → Organization → Macro model to assess where things are going wrong—and why.
Match Your Strategy to Your Situation
Your community strategy should align with two factors: whether your community is currently successful and whether the environment is stable or changing. Based on this, choose to:
- Optimize (successful + stable),
- Adapt (successful + changing),
- Repair (unsuccessful + stable),
- Or Replace (unsuccessful + changing).
Prioritize with Confidence
Once you’ve diagnosed your challenges, use frameworks like the RICE (Reach, Impact, Confidence, Effort) method to prioritize actions. Focus on high-impact, low-effort changes first—and don’t be afraid to cut what's not working.
Access the Complete Webinar Replay
This session, led by Richard Millington, founder of FeverBee and author of Build Your Community, dives deep into the frameworks and methodologies that help community professionals make sharper, faster strategic decisions. Richard breaks down the difference between community as a strategy and a strategy for the community, offering practical tools for diagnosing challenges, choosing the right strategic approach, and prioritizing high-impact actions.
In case you missed anything, here’s the full recording of the session, along with some key takeaways that we’re sure you’ll want to put into action right away!
💡 3 Actionable Insights from Richard Millington:
Start with a Clear Diagnosis
Before jumping into new programs or tactics, identify the root cause of challenges in your community. Use frameworks like the Results → Experience → Organization → Macro model to assess where things are going wrong—and why.
Match Your Strategy to Your Situation
Your community strategy should align with two factors: whether your community is currently successful and whether the environment is stable or changing. Based on this, choose to:
- Optimize (successful + stable),
- Adapt (successful + changing),
- Repair (unsuccessful + stable),
- Or Replace (unsuccessful + changing).
Prioritize with Confidence
Once you’ve diagnosed your challenges, use frameworks like the RICE (Reach, Impact, Confidence, Effort) method to prioritize actions. Focus on high-impact, low-effort changes first—and don’t be afraid to cut what's not working.
Upcoming events
Loop: The 24hr Global Community Summit
For the first time ever, the global community industry is coming together in one continuous, 24-hour virtual experience. Loop is a full-day orbit around the world, starting where we finish and circling through every region, time zone, and voice that makes this industry thrive. Hosted by CMX, Led by Community, and The Community Collective, this summit is more than an event—it’s a global relay of ideas, connection, and inspiration.
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CMX Global 2026
The premier event for community professionals is back! CMX Summit 2026 is where the brightest minds in community building, marketing, customer success, and leadership come together to shape the future of community-driven business. Expect world-class speakers, interactive workshops, hands-on networking, and real-world case studies designed to help you engage, retain, and grow your community like never before.
