Community Strategy, Simplified: A CMX Masterclass powered by Bevy
This session, led by Richard Millington, founder of FeverBee and author of Build Your Community, dives deep into the frameworks and methodologies that help community professionals make sharper, faster strategic decisions. Richard breaks down the difference between community as a strategy and a strategy for the community, offering practical tools for diagnosing challenges, choosing the right strategic approach, and prioritizing high-impact actions.
In case you missed anything, here’s the full recording of the session, along with some key takeaways that we’re sure you’ll want to put into action right away!
💡 3 Actionable Insights from Richard Millington:
Start with a Clear Diagnosis
Before jumping into new programs or tactics, identify the root cause of challenges in your community. Use frameworks like the Results → Experience → Organization → Macro model to assess where things are going wrong—and why.
Match Your Strategy to Your Situation
Your community strategy should align with two factors: whether your community is currently successful and whether the environment is stable or changing. Based on this, choose to:
- Optimize (successful + stable),
- Adapt (successful + changing),
- Repair (unsuccessful + stable),
- Or Replace (unsuccessful + changing).
Prioritize with Confidence
Once you’ve diagnosed your challenges, use frameworks like the RICE (Reach, Impact, Confidence, Effort) method to prioritize actions. Focus on high-impact, low-effort changes first—and don’t be afraid to cut what's not working.
Access the Complete Webinar Replay
This session, led by Richard Millington, founder of FeverBee and author of Build Your Community, dives deep into the frameworks and methodologies that help community professionals make sharper, faster strategic decisions. Richard breaks down the difference between community as a strategy and a strategy for the community, offering practical tools for diagnosing challenges, choosing the right strategic approach, and prioritizing high-impact actions.
In case you missed anything, here’s the full recording of the session, along with some key takeaways that we’re sure you’ll want to put into action right away!
💡 3 Actionable Insights from Richard Millington:
Start with a Clear Diagnosis
Before jumping into new programs or tactics, identify the root cause of challenges in your community. Use frameworks like the Results → Experience → Organization → Macro model to assess where things are going wrong—and why.
Match Your Strategy to Your Situation
Your community strategy should align with two factors: whether your community is currently successful and whether the environment is stable or changing. Based on this, choose to:
- Optimize (successful + stable),
- Adapt (successful + changing),
- Repair (unsuccessful + stable),
- Or Replace (unsuccessful + changing).
Prioritize with Confidence
Once you’ve diagnosed your challenges, use frameworks like the RICE (Reach, Impact, Confidence, Effort) method to prioritize actions. Focus on high-impact, low-effort changes first—and don’t be afraid to cut what's not working.
Upcoming events
Community, AI and the Most Valuable Skill Left in Tech with Derek Andersen
As AI reshapes tech, human connection becomes the scarcest skill. Derek Andersen reveals why community professionals are the new unicorns at CMX Summit 2026.
Metrics, Measurement & Community-Led Growth with Anuj Adhiya & Josh Zerkel
Your community metrics are broken — and AI is hiding it. Anuj Adhiya shares a framework to measure real member value, not bot-inflated engagement.
Hot Takes: Friction, Advocacy & Trust with Santiago Espinosa, Gabrielle Herrera & Vero Heino
Three provocative takes: why friction builds belonging, why advocacy is earned media, and why your community is a trust engine — not an engagement tool.
Career, Growth & the Renaissance Mind with Guilda Hilaire, Suzanne Shaw & Avital Knoller
Community managers are strategists, signal translators, and career architects. Three speakers make the case for what the role is really worth — and how to prove it.
CMX x Blomma: Growth, Career & Community in SF
Join us for an intimate evening in SF bringing together a small group of community pros for networking, an honest fireside conversation, and real hands-on time with tools to help you advance your career and your practice.
Loop 2026: The Global Community Summit
For the first time ever, the global community industry is coming together in one continuous, 24-hour virtual experience. Loop is a full-day orbit around the world, starting where we finish and circling through every region, time zone, and voice that makes this industry thrive. Hosted by CMX, Led by Community, and The Community Collective, this summit is more than an event—it’s a global relay of ideas, connection, and inspiration.
CMX Summit 2027
The community industry's flagship event is coming back. CMX Summit brings together the world's leading community professionals for two days of honest conversation, tactical depth, and the kind of connections that actually stick.
