Jacob Gross (Slack) on Developing Sustainable Chapter Programs
Actionable Insights to Implement Today
Strategic Foundation for Community Growth
Jacob underscores the necessity of building community chapter programs on a strategic bedrock. Defining precise goals, pinpointing your audience, and strategizing engagement methods act as a blueprint for sustainable growth. This methodical approach ensures consistent community participation, fostering reliability and trust – the cornerstones of lasting relationships.
Sustaining Member Engagement through Authenticity
Central to Jacob's insights is the art of sustaining member interest authentically. He advocates for personalized interactions and exclusive events as tools to maintain excitement and participation. This strategy not only amplifies member satisfaction but also reinforces a sense of belonging and value within the community.
Scaling Up While Keeping It Personal
Scaling a community program shouldn’t mean sacrificing intimacy. Jacob highlights Slack’s approach to expanding chapters while preserving a close-knit feel. It’s about finding that delicate balance between growth and maintaining the cozy atmosphere that initially drew members in. By leveraging technology smartly and staying true to the community’s core values, organizations can grow their impact without losing the personal touch that defines their community experience.
Access the Complete Webinar Replay
Actionable Insights to Implement Today
Strategic Foundation for Community Growth
Jacob underscores the necessity of building community chapter programs on a strategic bedrock. Defining precise goals, pinpointing your audience, and strategizing engagement methods act as a blueprint for sustainable growth. This methodical approach ensures consistent community participation, fostering reliability and trust – the cornerstones of lasting relationships.
Sustaining Member Engagement through Authenticity
Central to Jacob's insights is the art of sustaining member interest authentically. He advocates for personalized interactions and exclusive events as tools to maintain excitement and participation. This strategy not only amplifies member satisfaction but also reinforces a sense of belonging and value within the community.
Scaling Up While Keeping It Personal
Scaling a community program shouldn’t mean sacrificing intimacy. Jacob highlights Slack’s approach to expanding chapters while preserving a close-knit feel. It’s about finding that delicate balance between growth and maintaining the cozy atmosphere that initially drew members in. By leveraging technology smartly and staying true to the community’s core values, organizations can grow their impact without losing the personal touch that defines their community experience.
Upcoming events
Loop: The 24hr Global Community Summit
For the first time ever, the global community industry is coming together in one continuous, 24-hour virtual experience. Loop is a full-day orbit around the world, starting where we finish and circling through every region, time zone, and voice that makes this industry thrive. Hosted by CMX, Led by Community, and The Community Collective, this summit is more than an event—it’s a global relay of ideas, connection, and inspiration.
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CMX Global 2026
The premier event for community professionals is back! CMX Summit 2026 is where the brightest minds in community building, marketing, customer success, and leadership come together to shape the future of community-driven business. Expect world-class speakers, interactive workshops, hands-on networking, and real-world case studies designed to help you engage, retain, and grow your community like never before.
