Jacob Gross (Slack) on Developing Sustainable Chapter Programs

In our recent session, Jacob shared how to grow community chapter programs by setting clear goals, fostering authentic engagement through personalized interactions, and scaling with intention—ensuring growth doesn’t come at the cost of the close-knit feel that makes communities thrive.

Actionable Insights to Implement Today

Strategic Foundation for Community Growth

Jacob underscores the necessity of building community chapter programs on a strategic bedrock. Defining precise goals, pinpointing your audience, and strategizing engagement methods act as a blueprint for sustainable growth. This methodical approach ensures consistent community participation, fostering reliability and trust – the cornerstones of lasting relationships.

Sustaining Member Engagement through Authenticity

Central to Jacob's insights is the art of sustaining member interest authentically. He advocates for personalized interactions and exclusive events as tools to maintain excitement and participation. This strategy not only amplifies member satisfaction but also reinforces a sense of belonging and value within the community.

Scaling Up While Keeping It Personal

Scaling a community program shouldn’t mean sacrificing intimacy. Jacob highlights Slack’s approach to expanding chapters while preserving a close-knit feel. It’s about finding that delicate balance between growth and maintaining the cozy atmosphere that initially drew members in. By leveraging technology smartly and staying true to the community’s core values, organizations can grow their impact without losing the personal touch that defines their community experience.

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Actionable Insights to Implement Today

Strategic Foundation for Community Growth

Jacob underscores the necessity of building community chapter programs on a strategic bedrock. Defining precise goals, pinpointing your audience, and strategizing engagement methods act as a blueprint for sustainable growth. This methodical approach ensures consistent community participation, fostering reliability and trust – the cornerstones of lasting relationships.

Sustaining Member Engagement through Authenticity

Central to Jacob's insights is the art of sustaining member interest authentically. He advocates for personalized interactions and exclusive events as tools to maintain excitement and participation. This strategy not only amplifies member satisfaction but also reinforces a sense of belonging and value within the community.

Scaling Up While Keeping It Personal

Scaling a community program shouldn’t mean sacrificing intimacy. Jacob highlights Slack’s approach to expanding chapters while preserving a close-knit feel. It’s about finding that delicate balance between growth and maintaining the cozy atmosphere that initially drew members in. By leveraging technology smartly and staying true to the community’s core values, organizations can grow their impact without losing the personal touch that defines their community experience.

Upcoming events

CMX Masterclass Powered by Bevy: How to Drive Engagement & Business Value Through Discussion Forums

July 23, 2025, 10:00 am - 11:00 am (PT)
Virtual

In this session, you’ll learn how Alex Jorgenson, Senior Community Coordinator at Collibra, develops dynamic forum engagement strategies that support product adoption, foster deeper customer relationships, and contribute to overall community health.

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Loop: The 24hr Global Community Summit

September 9 - 10, 2025
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For the first time ever, the global community industry is coming together in one continuous, 24-hour virtual experience. Loop is a full-day orbit around the world, starting where we finish and circling through every region, time zone, and voice that makes this industry thrive. Hosted by CMX, Led by Community, and The Community Collective, this summit is more than an event—it’s a global relay of ideas, connection, and inspiration.

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CMX Global 2026

April 30 - May 1, 2026
In-person

The premier event for community professionals is back! CMX Summit 2026 is where the brightest minds in community building, marketing, customer success, and leadership come together to shape the future of community-driven business. Expect world-class speakers, interactive workshops, hands-on networking, and real-world case studies designed to help you engage, retain, and grow your community like never before.

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