Aaron Weiss' Guide to Tripling Event Attendance

Struggling to fill seats at your events? Generic invites just aren't cutting it anymore. Let's triple your next event attendance with insights from Aaron Weiss, the mind behind Procore’s community engagement strategies.
Actionable Insights to Implement Today
Secret for Skyrocketing RSVPs
Why settle for generic when you can personalize? Aaron Weiss advocates diving deep into your community's interests and needs. Craft personalized invitations that resonate. This not only increases RSVPs but also fosters deeper connections with your attendees. It's about understanding what makes each member tick and showing them why your event is a must-attend.
Engagement Beyond Events
Creating a community isn’t just about bringing people together for a single event; it’s about cultivating lasting engagement. Aaron stresses the importance of continuous engagement strategies that extend beyond event days. From interactive content sparking ongoing conversations to fostering meaningful relationships through consistent interactions, sustaining engagement keeps your community connected.
Target Smart, Not Loud
Influencers amplify your reach, but targeting the right ones is key. Aaron reveals a secret: smaller, targeted influencers can be your secret weapon. They often have more engaged audiences and feel more authentic—think less about follower count and more about building genuine connections.
Access the Complete Webinar Replay
Struggling to fill seats at your events? Generic invites just aren't cutting it anymore. Let's triple your next event attendance with insights from Aaron Weiss, the mind behind Procore’s community engagement strategies.
Actionable Insights to Implement Today
Secret for Skyrocketing RSVPs
Why settle for generic when you can personalize? Aaron Weiss advocates diving deep into your community's interests and needs. Craft personalized invitations that resonate. This not only increases RSVPs but also fosters deeper connections with your attendees. It's about understanding what makes each member tick and showing them why your event is a must-attend.
Engagement Beyond Events
Creating a community isn’t just about bringing people together for a single event; it’s about cultivating lasting engagement. Aaron stresses the importance of continuous engagement strategies that extend beyond event days. From interactive content sparking ongoing conversations to fostering meaningful relationships through consistent interactions, sustaining engagement keeps your community connected.
Target Smart, Not Loud
Influencers amplify your reach, but targeting the right ones is key. Aaron reveals a secret: smaller, targeted influencers can be your secret weapon. They often have more engaged audiences and feel more authentic—think less about follower count and more about building genuine connections.
Upcoming events
CMX Masterclass Powered by Bevy: How to Drive Engagement & Business Value Through Discussion Forums
In this session, you’ll learn how Alex Jorgenson, Senior Community Coordinator at Collibra, develops dynamic forum engagement strategies that support product adoption, foster deeper customer relationships, and contribute to overall community health.

Loop: The 24hr Global Community Summit
For the first time ever, the global community industry is coming together in one continuous, 24-hour virtual experience. Loop is a full-day orbit around the world, starting where we finish and circling through every region, time zone, and voice that makes this industry thrive. Hosted by CMX, Led by Community, and The Community Collective, this summit is more than an event—it’s a global relay of ideas, connection, and inspiration.
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CMX Global 2026
The premier event for community professionals is back! CMX Summit 2026 is where the brightest minds in community building, marketing, customer success, and leadership come together to shape the future of community-driven business. Expect world-class speakers, interactive workshops, hands-on networking, and real-world case studies designed to help you engage, retain, and grow your community like never before.
