Aaron Weiss' Guide to Tripling Event Attendance
Struggling to fill seats at your events? Generic invites just aren't cutting it anymore. Let's triple your next event attendance with insights from Aaron Weiss, the mind behind Procore’s community engagement strategies.
Actionable Insights to Implement Today
Secret for Skyrocketing RSVPs
Why settle for generic when you can personalize? Aaron Weiss advocates diving deep into your community's interests and needs. Craft personalized invitations that resonate. This not only increases RSVPs but also fosters deeper connections with your attendees. It's about understanding what makes each member tick and showing them why your event is a must-attend.
Engagement Beyond Events
Creating a community isn’t just about bringing people together for a single event; it’s about cultivating lasting engagement. Aaron stresses the importance of continuous engagement strategies that extend beyond event days. From interactive content sparking ongoing conversations to fostering meaningful relationships through consistent interactions, sustaining engagement keeps your community connected.
Target Smart, Not Loud
Influencers amplify your reach, but targeting the right ones is key. Aaron reveals a secret: smaller, targeted influencers can be your secret weapon. They often have more engaged audiences and feel more authentic—think less about follower count and more about building genuine connections.
Access the Complete Webinar Replay
Struggling to fill seats at your events? Generic invites just aren't cutting it anymore. Let's triple your next event attendance with insights from Aaron Weiss, the mind behind Procore’s community engagement strategies.
Actionable Insights to Implement Today
Secret for Skyrocketing RSVPs
Why settle for generic when you can personalize? Aaron Weiss advocates diving deep into your community's interests and needs. Craft personalized invitations that resonate. This not only increases RSVPs but also fosters deeper connections with your attendees. It's about understanding what makes each member tick and showing them why your event is a must-attend.
Engagement Beyond Events
Creating a community isn’t just about bringing people together for a single event; it’s about cultivating lasting engagement. Aaron stresses the importance of continuous engagement strategies that extend beyond event days. From interactive content sparking ongoing conversations to fostering meaningful relationships through consistent interactions, sustaining engagement keeps your community connected.
Target Smart, Not Loud
Influencers amplify your reach, but targeting the right ones is key. Aaron reveals a secret: smaller, targeted influencers can be your secret weapon. They often have more engaged audiences and feel more authentic—think less about follower count and more about building genuine connections.
Upcoming events
Community, AI and the Most Valuable Skill Left in Tech with Derek Andersen
As AI reshapes tech, human connection becomes the scarcest skill. Derek Andersen reveals why community professionals are the new unicorns at CMX Summit 2026.
Metrics, Measurement & Community-Led Growth with Anuj Adhiya & Josh Zerkel
Your community metrics are broken — and AI is hiding it. Anuj Adhiya shares a framework to measure real member value, not bot-inflated engagement.
Hot Takes: Friction, Advocacy & Trust with Santiago Espinosa, Gabrielle Herrera & Vero Heino
Three provocative takes: why friction builds belonging, why advocacy is earned media, and why your community is a trust engine — not an engagement tool.
Career, Growth & the Renaissance Mind with Guilda Hilaire, Suzanne Shaw & Avital Knoller
Community managers are strategists, signal translators, and career architects. Three speakers make the case for what the role is really worth — and how to prove it.
CMX x Blomma: Growth, Career & Community in SF
Join us for an intimate evening in SF bringing together a small group of community pros for networking, an honest fireside conversation, and real hands-on time with tools to help you advance your career and your practice.
Loop 2026: The Global Community Summit
For the first time ever, the global community industry is coming together in one continuous, 24-hour virtual experience. Loop is a full-day orbit around the world, starting where we finish and circling through every region, time zone, and voice that makes this industry thrive. Hosted by CMX, Led by Community, and The Community Collective, this summit is more than an event—it’s a global relay of ideas, connection, and inspiration.
CMX Summit 2027
The community industry's flagship event is coming back. CMX Summit brings together the world's leading community professionals for two days of honest conversation, tactical depth, and the kind of connections that actually stick.
