Mastering the Art of Community Scaling with Kayomi Kayoshi

In our "Growth Strategies for Community Scaling" webinar, eBay’s Kayomi Kayoshi shared how to drive sustainable growth by building genuine connections, using data to inform strategy, and continuously innovating to keep your community engaged and evolving.

Ever wondered how powerhouse brands like eBay manage to grow and maintain such thriving, engaged communities? The secret's out, thanks to our recent webinar, "Growth Strategies for Community Scaling", where Kayomi Kayoshi, Community Program Manager at eBay, shared strategies to help you achieve the same.

Actionable Insights to Implement Today

Building Genuine Connections for Sustainable Growth

A thriving community isn’t just about numbers—it’s about fostering genuine connections. By prioritizing meaningful connections over superficial metrics, you can build trust and loyalty within your community. This approach not only enhances member satisfaction but also sets you up with sustainable growth over time.

Data for Strategic Community Management

Understanding your community’s behavior through data is crucial for effective management. Kayomi highlights the significance of using data analytics to track engagement patterns and gather member feedback. By leveraging these insights, you can tailor your strategies, optimize user experiences, and address evolving community needs proactively. This data-driven approach ensures that your community remains responsive.

Always Embracing Innovation

Innovation is key to staying relevant in community building. Kayomi encourages us to explore new platforms and experiment with different content formats. By embracing innovation and actively seeking member input, you can keep your community engaged at all times. This approach not only attracts new members but also retains existing ones by providing fresh and valuable experiences.

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Ever wondered how powerhouse brands like eBay manage to grow and maintain such thriving, engaged communities? The secret's out, thanks to our recent webinar, "Growth Strategies for Community Scaling", where Kayomi Kayoshi, Community Program Manager at eBay, shared strategies to help you achieve the same.

Actionable Insights to Implement Today

Building Genuine Connections for Sustainable Growth

A thriving community isn’t just about numbers—it’s about fostering genuine connections. By prioritizing meaningful connections over superficial metrics, you can build trust and loyalty within your community. This approach not only enhances member satisfaction but also sets you up with sustainable growth over time.

Data for Strategic Community Management

Understanding your community’s behavior through data is crucial for effective management. Kayomi highlights the significance of using data analytics to track engagement patterns and gather member feedback. By leveraging these insights, you can tailor your strategies, optimize user experiences, and address evolving community needs proactively. This data-driven approach ensures that your community remains responsive.

Always Embracing Innovation

Innovation is key to staying relevant in community building. Kayomi encourages us to explore new platforms and experiment with different content formats. By embracing innovation and actively seeking member input, you can keep your community engaged at all times. This approach not only attracts new members but also retains existing ones by providing fresh and valuable experiences.

Upcoming events

Community, AI and the Most Valuable Skill Left in Tech with Derek Andersen

May 27, 2026
Virtual

As AI reshapes tech, human connection becomes the scarcest skill. Derek Andersen reveals why community professionals are the new unicorns at CMX Summit 2026.

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Metrics, Measurement & Community-Led Growth with Anuj Adhiya & Josh Zerkel

June 10, 2026
Virtual

Your community metrics are broken — and AI is hiding it. Anuj Adhiya shares a framework to measure real member value, not bot-inflated engagement.

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Hot Takes: Friction, Advocacy & Trust with Santiago Espinosa, Gabrielle Herrera & Vero Heino

June 17, 2026
Virtual

Three provocative takes: why friction builds belonging, why advocacy is earned media, and why your community is a trust engine — not an engagement tool.

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Career, Growth & the Renaissance Mind with Guilda Hilaire, Suzanne Shaw & Avital Knoller

July 8, 2026
Virtual

Community managers are strategists, signal translators, and career architects. Three speakers make the case for what the role is really worth — and how to prove it.

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CMX x Blomma: Growth, Career & Community in SF

June 4, 2026
In-person

Join us for an intimate evening in SF bringing together a small group of community pros for networking, an honest fireside conversation, and real hands-on time with tools to help you advance your career and your practice.

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Loop 2026: The Global Community Summit

August 25 - 26, 2026
Virtual

For the first time ever, the global community industry is coming together in one continuous, 24-hour virtual experience. Loop is a full-day orbit around the world, starting where we finish and circling through every region, time zone, and voice that makes this industry thrive. Hosted by CMX, Led by Community, and The Community Collective, this summit is more than an event—it’s a global relay of ideas, connection, and inspiration.

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CMX Summit 2027

April 30 - May 1, 2027
In-person

The community industry's flagship event is coming back. CMX Summit brings together the world's leading community professionals for two days of honest conversation, tactical depth, and the kind of connections that actually stick.

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