Mastering the Art of Community Scaling with Kayomi Kayoshi

In our "Growth Strategies for Community Scaling" webinar, eBay’s Kayomi Kayoshi shared how to drive sustainable growth by building genuine connections, using data to inform strategy, and continuously innovating to keep your community engaged and evolving.

Ever wondered how powerhouse brands like eBay manage to grow and maintain such thriving, engaged communities? The secret's out, thanks to our recent webinar, "Growth Strategies for Community Scaling", where Kayomi Kayoshi, Community Program Manager at eBay, shared strategies to help you achieve the same.

Actionable Insights to Implement Today

Building Genuine Connections for Sustainable Growth

A thriving community isn’t just about numbers—it’s about fostering genuine connections. By prioritizing meaningful connections over superficial metrics, you can build trust and loyalty within your community. This approach not only enhances member satisfaction but also sets you up with sustainable growth over time.

Data for Strategic Community Management

Understanding your community’s behavior through data is crucial for effective management. Kayomi highlights the significance of using data analytics to track engagement patterns and gather member feedback. By leveraging these insights, you can tailor your strategies, optimize user experiences, and address evolving community needs proactively. This data-driven approach ensures that your community remains responsive.

Always Embracing Innovation

Innovation is key to staying relevant in community building. Kayomi encourages us to explore new platforms and experiment with different content formats. By embracing innovation and actively seeking member input, you can keep your community engaged at all times. This approach not only attracts new members but also retains existing ones by providing fresh and valuable experiences.

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Ever wondered how powerhouse brands like eBay manage to grow and maintain such thriving, engaged communities? The secret's out, thanks to our recent webinar, "Growth Strategies for Community Scaling", where Kayomi Kayoshi, Community Program Manager at eBay, shared strategies to help you achieve the same.

Actionable Insights to Implement Today

Building Genuine Connections for Sustainable Growth

A thriving community isn’t just about numbers—it’s about fostering genuine connections. By prioritizing meaningful connections over superficial metrics, you can build trust and loyalty within your community. This approach not only enhances member satisfaction but also sets you up with sustainable growth over time.

Data for Strategic Community Management

Understanding your community’s behavior through data is crucial for effective management. Kayomi highlights the significance of using data analytics to track engagement patterns and gather member feedback. By leveraging these insights, you can tailor your strategies, optimize user experiences, and address evolving community needs proactively. This data-driven approach ensures that your community remains responsive.

Always Embracing Innovation

Innovation is key to staying relevant in community building. Kayomi encourages us to explore new platforms and experiment with different content formats. By embracing innovation and actively seeking member input, you can keep your community engaged at all times. This approach not only attracts new members but also retains existing ones by providing fresh and valuable experiences.

Upcoming events

CMX Masterclass Powered by Bevy: How to Drive Engagement & Business Value Through Discussion Forums

July 23, 2025, 10:00 am - 11:00 am (PT)
Virtual

In this session, you’ll learn how Alex Jorgenson, Senior Community Coordinator at Collibra, develops dynamic forum engagement strategies that support product adoption, foster deeper customer relationships, and contribute to overall community health.

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Loop: The 24hr Global Community Summit

September 9 - 10, 2025
Virtual

For the first time ever, the global community industry is coming together in one continuous, 24-hour virtual experience. Loop is a full-day orbit around the world, starting where we finish and circling through every region, time zone, and voice that makes this industry thrive. Hosted by CMX, Led by Community, and The Community Collective, this summit is more than an event—it’s a global relay of ideas, connection, and inspiration.

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CMX Global 2026

April 30 - May 1, 2026
In-person

The premier event for community professionals is back! CMX Summit 2026 is where the brightest minds in community building, marketing, customer success, and leadership come together to shape the future of community-driven business. Expect world-class speakers, interactive workshops, hands-on networking, and real-world case studies designed to help you engage, retain, and grow your community like never before.

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