35%
Higher platform adoption
How we Helped
3X
Reduction in churn
2X
Increase in average contract value
About
Salesforce
The Trailblazer Community is a phenomenon. A force that propels the growth of Salesforce, and literally changes lives on a regular basis. The Trailblazer Community is comprised of millions of wonderful people who help each other succeed in the Salesforce economy.
Prove the ROI
The community needed to get buy-in from the company. They needed to prove that community would be a strategic differentiator. Most recently, the COVID-19 pandemic was a major disruption and they needed a resilient platform that would help them transition from in-person to virtual events.
The Trailblazer community
The community needed to get buy-in from the company. They needed to prove that community would be a strategic differentiator. Most recently, the COVID-19 pandemic was a major disruption and they needed a resilient platform that would help them transition from in-person to virtual events.
"We're thrilled with the success that our platform and our Trailblazer Community have achieved over the years. When a customer buys Salesforce they aren't just buying products. They're joining a Community of Trailblazers."
A resilient community
In the first two months following the COVID-19 pandemic, Salesforce Community Groups have organized 600+ virtual events with over 20,000 attendees. They’ve been blown away and inspired by the Trailblazer Community’s resilience amidst the COVID-19 pandemic. Customers are finding new and creative ways to learn, connect, have fun, and give back together.
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