Building a Community Engagement Strategy: Insights and Best Practices with Drew Bonillas
Ever wondered what it really takes to drive meaningful community engagement? Our recent webinar, “Building a Community Engagement Strategy,” featuring Drew Bonillas from BigCommerce, offered actionable insights to help you do just that.
Actionable Insights to Implement Today
Listening Shapes Success
Listening to the community is more than just hearing—it's about turning feedback into tangible actions. Gathering input through surveys and direct interactions is essential. This feedback loop helps create content and programs that truly resonate with the community's needs. By acting on member input, communities build trust and loyalty, making members feel genuinely valued.
Education-First Engagement
Educating your community isn't just a strategy; it's the foundation of successful interaction. At BigCommerce, every event and piece of content is designed with an education-first mindset, focusing on providing value rather than making a sales pitch. This approach builds credibility and positions your community as a go-to resource for knowledge and insights, strengthening member loyalty and participation. When your community feels they're gaining something valuable, they’re more likely to stay engaged and contribute actively.
Tailoring Engagement for Every Segment
In a diverse community like BigCommerce, one size definitely doesn’t fit all. Drew emphasizes the importance of segmenting your audience and crafting unique strategies for each group. Whether it's customers seeking product updates or developers needing peer support, understanding the distinct needs of each segment allows you to create tailored experiences that resonate more deeply. This not only enhances participation but also fosters a stronger sense of belonging within the community.
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Building a Community Engagement Strategy: Insights and Best Practices with Drew Bonillas
Ever wondered what it really takes to drive meaningful community engagement? Our recent webinar, “Building a Community Engagement Strategy,” featuring Drew Bonillas from BigCommerce, offered actionable insights to help you do just that.
Actionable Insights to Implement Today
Listening Shapes Success
Listening to the community is more than just hearing—it's about turning feedback into tangible actions. Gathering input through surveys and direct interactions is essential. This feedback loop helps create content and programs that truly resonate with the community's needs. By acting on member input, communities build trust and loyalty, making members feel genuinely valued.
Education-First Engagement
Educating your community isn't just a strategy; it's the foundation of successful interaction. At BigCommerce, every event and piece of content is designed with an education-first mindset, focusing on providing value rather than making a sales pitch. This approach builds credibility and positions your community as a go-to resource for knowledge and insights, strengthening member loyalty and participation. When your community feels they're gaining something valuable, they’re more likely to stay engaged and contribute actively.
Tailoring Engagement for Every Segment
In a diverse community like BigCommerce, one size definitely doesn’t fit all. Drew emphasizes the importance of segmenting your audience and crafting unique strategies for each group. Whether it's customers seeking product updates or developers needing peer support, understanding the distinct needs of each segment allows you to create tailored experiences that resonate more deeply. This not only enhances participation but also fosters a stronger sense of belonging within the community.