Community Building: The Ultimate Business Growth Strategy
Ever wondered how the most successful businesses leverage the community to drive growth? We just wrapped up an insightful fireside chat with Nick Mehta, CEO of Gainsight, and Derek Andersen, CEO of Bevy. They dove deep into strategies that take your community efforts from good to game-changing, all inspired by Nick’s latest book, Customer Communities: Engage and Retain Customers to Build the Future of Your Business.
Actionable Insights to Implement Today
Community is Your Best Customer Success Manager
Nick Mehta makes an apt observation: the most powerful customer success professional may not be on your payroll—it's your customers. They want to learn from one another, solve each other's problems, and share best practices. Building a home for this organic peer interaction creates long-term devotion. It's not just about answering questions; it's about enabling customers to progress in their careers and become part of something bigger. Let your community take the lead—and the business growth will follow.
Hybrid Engagement: Engaging Beyond Events
Nick and Derek again reinforce the reality that community building is neither entirely an online nor offline experience, but a bit of both. The healthy community merges in-person meetups with big events and asynchronous online connections into a cohesive, ongoing dialogue with the members. Each engagement—from the small, local gathering to the large virtual event— deepens the connection of your brand with your community and keeps them well-engaged long after the event is over.
AI as a Co-Pilot, Not a Replacement
Nick Mehta makes it clear: AI isn't here to take over but to make your job easier. The automations of small, repetitive tasks, analyzing community data, or drafting posts save time for community managers to do what they do best: build relationships and create value. It's about using AI to handle the busywork, all while leaving intact the heart of community management—human connection.
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Community Building: The Ultimate Business Growth Strategy
Ever wondered how the most successful businesses leverage the community to drive growth? We just wrapped up an insightful fireside chat with Nick Mehta, CEO of Gainsight, and Derek Andersen, CEO of Bevy. They dove deep into strategies that take your community efforts from good to game-changing, all inspired by Nick’s latest book, Customer Communities: Engage and Retain Customers to Build the Future of Your Business.
Actionable Insights to Implement Today
Community is Your Best Customer Success Manager
Nick Mehta makes an apt observation: the most powerful customer success professional may not be on your payroll—it's your customers. They want to learn from one another, solve each other's problems, and share best practices. Building a home for this organic peer interaction creates long-term devotion. It's not just about answering questions; it's about enabling customers to progress in their careers and become part of something bigger. Let your community take the lead—and the business growth will follow.
Hybrid Engagement: Engaging Beyond Events
Nick and Derek again reinforce the reality that community building is neither entirely an online nor offline experience, but a bit of both. The healthy community merges in-person meetups with big events and asynchronous online connections into a cohesive, ongoing dialogue with the members. Each engagement—from the small, local gathering to the large virtual event— deepens the connection of your brand with your community and keeps them well-engaged long after the event is over.
AI as a Co-Pilot, Not a Replacement
Nick Mehta makes it clear: AI isn't here to take over but to make your job easier. The automations of small, repetitive tasks, analyzing community data, or drafting posts save time for community managers to do what they do best: build relationships and create value. It's about using AI to handle the busywork, all while leaving intact the heart of community management—human connection.
