Cassie Mayes (Atlassian) on Fueling Community Growth through Events
Actionable Insights to Implement Today
Scaling Your Community with Confidence
Discover Atlassian’s proven strategies for scaling communities across diverse regions. Cassie shares insights on empowering local leaders, optimizing event structures, and leveraging technology to expand community reach and impact. Gain practical knowledge on tailoring strategies to meet the unique needs of different community segments and fostering growth on a global scale.
Measuring Success Beyond Metrics
In a world obsessed with numbers, Cassie advocates for a deeper approach to measuring success. She discusses the limitations of vanity metrics and the importance of meaningful data—participant feedback, engagement patterns, and sentiment analysis. By focusing on these richer insights, you can continuously refine your events, ensuring they remain vibrant and relevant. It's a call to look beyond the surface and measure what truly matters.
Navigating Event Challenges with Grace
Events come with their own set of challenges, but Cassie provides practical advice on tackling them head-on. From managing logistics to keeping participants engaged, her advice is all about making your events run like clockwork.
Access the Complete Webinar Replay
Actionable Insights to Implement Today
Scaling Your Community with Confidence
Discover Atlassian’s proven strategies for scaling communities across diverse regions. Cassie shares insights on empowering local leaders, optimizing event structures, and leveraging technology to expand community reach and impact. Gain practical knowledge on tailoring strategies to meet the unique needs of different community segments and fostering growth on a global scale.
Measuring Success Beyond Metrics
In a world obsessed with numbers, Cassie advocates for a deeper approach to measuring success. She discusses the limitations of vanity metrics and the importance of meaningful data—participant feedback, engagement patterns, and sentiment analysis. By focusing on these richer insights, you can continuously refine your events, ensuring they remain vibrant and relevant. It's a call to look beyond the surface and measure what truly matters.
Navigating Event Challenges with Grace
Events come with their own set of challenges, but Cassie provides practical advice on tackling them head-on. From managing logistics to keeping participants engaged, her advice is all about making your events run like clockwork.
Upcoming events
Community, AI and the Most Valuable Skill Left in Tech with Derek Andersen
As AI reshapes tech, human connection becomes the scarcest skill. Derek Andersen reveals why community professionals are the new unicorns at CMX Summit 2026.
Metrics, Measurement & Community-Led Growth with Anuj Adhiya & Josh Zerkel
Your community metrics are broken — and AI is hiding it. Anuj Adhiya shares a framework to measure real member value, not bot-inflated engagement.
Hot Takes: Friction, Advocacy & Trust with Santiago Espinosa, Gabrielle Herrera & Vero Heino
Three provocative takes: why friction builds belonging, why advocacy is earned media, and why your community is a trust engine — not an engagement tool.
Career, Growth & the Renaissance Mind with Guilda Hilaire, Suzanne Shaw & Avital Knoller
Community managers are strategists, signal translators, and career architects. Three speakers make the case for what the role is really worth — and how to prove it.
CMX x Blomma: Growth, Career & Community in SF
Join us for an intimate evening in SF bringing together a small group of community pros for networking, an honest fireside conversation, and real hands-on time with tools to help you advance your career and your practice.
Loop 2026: The Global Community Summit
For the first time ever, the global community industry is coming together in one continuous, 24-hour virtual experience. Loop is a full-day orbit around the world, starting where we finish and circling through every region, time zone, and voice that makes this industry thrive. Hosted by CMX, Led by Community, and The Community Collective, this summit is more than an event—it’s a global relay of ideas, connection, and inspiration.
CMX Summit 2027
The community industry's flagship event is coming back. CMX Summit brings together the world's leading community professionals for two days of honest conversation, tactical depth, and the kind of connections that actually stick.
