Cassie Mayes (Atlassian) on Fueling Community Growth through Events
Actionable Insights to Implement Today
Scaling Your Community with Confidence
Discover Atlassian’s proven strategies for scaling communities across diverse regions. Cassie shares insights on empowering local leaders, optimizing event structures, and leveraging technology to expand community reach and impact. Gain practical knowledge on tailoring strategies to meet the unique needs of different community segments and fostering growth on a global scale.
Measuring Success Beyond Metrics
In a world obsessed with numbers, Cassie advocates for a deeper approach to measuring success. She discusses the limitations of vanity metrics and the importance of meaningful data—participant feedback, engagement patterns, and sentiment analysis. By focusing on these richer insights, you can continuously refine your events, ensuring they remain vibrant and relevant. It's a call to look beyond the surface and measure what truly matters.
Navigating Event Challenges with Grace
Events come with their own set of challenges, but Cassie provides practical advice on tackling them head-on. From managing logistics to keeping participants engaged, her advice is all about making your events run like clockwork.
Access the Complete Webinar Replay
Actionable Insights to Implement Today
Scaling Your Community with Confidence
Discover Atlassian’s proven strategies for scaling communities across diverse regions. Cassie shares insights on empowering local leaders, optimizing event structures, and leveraging technology to expand community reach and impact. Gain practical knowledge on tailoring strategies to meet the unique needs of different community segments and fostering growth on a global scale.
Measuring Success Beyond Metrics
In a world obsessed with numbers, Cassie advocates for a deeper approach to measuring success. She discusses the limitations of vanity metrics and the importance of meaningful data—participant feedback, engagement patterns, and sentiment analysis. By focusing on these richer insights, you can continuously refine your events, ensuring they remain vibrant and relevant. It's a call to look beyond the surface and measure what truly matters.
Navigating Event Challenges with Grace
Events come with their own set of challenges, but Cassie provides practical advice on tackling them head-on. From managing logistics to keeping participants engaged, her advice is all about making your events run like clockwork.
Upcoming events
Loop: The 24hr Global Community Summit
For the first time ever, the global community industry is coming together in one continuous, 24-hour virtual experience. Loop is a full-day orbit around the world, starting where we finish and circling through every region, time zone, and voice that makes this industry thrive. Hosted by CMX, Led by Community, and The Community Collective, this summit is more than an event—it’s a global relay of ideas, connection, and inspiration.
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CMX Global 2026
The premier event for community professionals is back! CMX Summit 2026 is where the brightest minds in community building, marketing, customer success, and leadership come together to shape the future of community-driven business. Expect world-class speakers, interactive workshops, hands-on networking, and real-world case studies designed to help you engage, retain, and grow your community like never before.
