CMX Masterclass - How to Integrate Community into Your GTM Strategy
Actionable Insights to Implement Today
Bringing Community and GTM Together
When it comes to bringing your community into your go-to-market strategy, it's all about balance. You want to make sure your community is delivering real value to both your members and your business. Start by understanding what your organization needs, and then think about how your community can support those goals. By creating programs that encourage member engagement and drive business outcomes, you can build a strong case for more resources and bigger budgets, leading to even better programs and happier members.
Making the Most of the SPACES Model
The SPACES model is a handy tool for figuring out where your community can add real value to your business. Whether it’s through support, product feedback, or engagement, each part of the model helps you focus on what matters most. When you zero in on acquisition, for example, you’re not just growing your community—you’re also building a network of loyal advocates who spread the word about your brand. This doesn’t just boost awareness; it helps you bring in leads that are already excited about what you do.
Leveraging Events for Lead Scoring and Engagement
Events are more than just gatherings—they’re a goldmine for engaging your community and driving new leads. By tying event data into your CRM, you can see who’s really interested and follow up in a way that feels personal, not pushy. This kind of thoughtful engagement helps you focus on the people who are most likely to benefit from what you offer. And remember, community building takes time. Keep nurturing those relationships, and you’ll see the payoff in stronger connections and better conversions down the road.
Access the Complete Webinar Replay
Actionable Insights to Implement Today
Bringing Community and GTM Together
When it comes to bringing your community into your go-to-market strategy, it's all about balance. You want to make sure your community is delivering real value to both your members and your business. Start by understanding what your organization needs, and then think about how your community can support those goals. By creating programs that encourage member engagement and drive business outcomes, you can build a strong case for more resources and bigger budgets, leading to even better programs and happier members.
Making the Most of the SPACES Model
The SPACES model is a handy tool for figuring out where your community can add real value to your business. Whether it’s through support, product feedback, or engagement, each part of the model helps you focus on what matters most. When you zero in on acquisition, for example, you’re not just growing your community—you’re also building a network of loyal advocates who spread the word about your brand. This doesn’t just boost awareness; it helps you bring in leads that are already excited about what you do.
Leveraging Events for Lead Scoring and Engagement
Events are more than just gatherings—they’re a goldmine for engaging your community and driving new leads. By tying event data into your CRM, you can see who’s really interested and follow up in a way that feels personal, not pushy. This kind of thoughtful engagement helps you focus on the people who are most likely to benefit from what you offer. And remember, community building takes time. Keep nurturing those relationships, and you’ll see the payoff in stronger connections and better conversions down the road.
Upcoming events
Community, AI and the Most Valuable Skill Left in Tech with Derek Andersen
As AI reshapes tech, human connection becomes the scarcest skill. Derek Andersen reveals why community professionals are the new unicorns at CMX Summit 2026.
Metrics, Measurement & Community-Led Growth with Anuj Adhiya & Josh Zerkel
Your community metrics are broken — and AI is hiding it. Anuj Adhiya shares a framework to measure real member value, not bot-inflated engagement.
Hot Takes: Friction, Advocacy & Trust with Santiago Espinosa, Gabrielle Herrera & Vero Heino
Three provocative takes: why friction builds belonging, why advocacy is earned media, and why your community is a trust engine — not an engagement tool.
Career, Growth & the Renaissance Mind with Guilda Hilaire, Suzanne Shaw & Avital Knoller
Community managers are strategists, signal translators, and career architects. Three speakers make the case for what the role is really worth — and how to prove it.
CMX x Blomma: Growth, Career & Community in SF
Join us for an intimate evening in SF bringing together a small group of community pros for networking, an honest fireside conversation, and real hands-on time with tools to help you advance your career and your practice.
Loop 2026: The Global Community Summit
For the first time ever, the global community industry is coming together in one continuous, 24-hour virtual experience. Loop is a full-day orbit around the world, starting where we finish and circling through every region, time zone, and voice that makes this industry thrive. Hosted by CMX, Led by Community, and The Community Collective, this summit is more than an event—it’s a global relay of ideas, connection, and inspiration.
CMX Summit 2027
The community industry's flagship event is coming back. CMX Summit brings together the world's leading community professionals for two days of honest conversation, tactical depth, and the kind of connections that actually stick.
