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How Communities Drive Growth - Integrating Community into your GTM Strategy

By 
Ana Levidze
September 20, 2024
On August 28, 2024, Bevy and CMX hosted a webinar on integrating community into go-to-market strategies, focusing on using community to drive customer acquisition, growth, and loyalty, supported by Bevy’s platform for content, events, and lead scoring.
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Welcome to CMX Community

Community
Engagement
Welcome to the CMX Community! Powered by Bevy’s platform, CMX offers tools like AI-driven discussions, event hosting, and analytics to help community professionals thrive. Join us for events, connect with fellow members, and explore how Bevy supports your community-building goals. We're thrilled to have you!
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Checklist for Planning a Successful Community Event

Hybrid events
C2C
Business & ROI
Community
Engagement
This outlines a step-by-step event planning checklist, covering audience identification, budgeting, venue selection, promotion, and contingency planning to ensure successful community events.
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Behind the Scenes of CMX Masterclasses Powered by the New Bevy Virtual Meetup

Product launch
Curious about the secrets behind CMX Masterclasses? Get an exclusive sneak peek into our preparation process with the help of Bevy Virtual Meetup.
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The State of the Community Industry: 6 Key Takeaways from the 2023 Report

Guides & Reports
The Community Industry Report 2023 is out! Discover the key findings on how community teams are adapting to a changing landscape and shaping the future, even in the face of economic uncertainty. Learn how successful communities are driving business success through positive engagement and find out why investing in the community still matters. Download the report now!
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Experiential Marketing: The Key to Creating Lasting Connections with Your Audience

Growth
Discover how experiential marketing can create interactive, unforgettable experiences that build brand loyalty, generate word-of-mouth advertising, and increase ROI.
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Creating Stronger Communities – One Chapter at a Time

Product features
Learn how to maintain a sense of belonging and structure as your community scales with our game-changing extension, Chapter Page Builder.
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Creating a Buzz: How to Launch Your Online Community

Community
Learn how to launch your online community successfully with this step-by-step guide. From setting clear goals to choosing the right platform, this article covers everything you need to know to make your launch a hit.
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Leverage Bevy's Event Page Builder to Design Event Pages That Wow Your Attendees

Product features
Bevy’s Event Page Builder makes it easy to create beautiful, customized event pages that look great on any screen size – no coding required! Perfect for conference organizers and anyone with an event coming up.
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The Ultimate Three-Phase Plan for Event Budget Planning

Guides & Reports
Event budgets don't need to be intimidating. With a few key tips and a little planning, our guide can help you stay on track and have a successful gathering.
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How to Write a Great Event Proposal: A Practical Guide

Guides & Reports
Get the inside scoop on how to write a great event proposal that communicates your vision, attracts attendees, and secures sponsorship. Follow our step-by-step guide and best practices for success.
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How to Get Sponsorship for an Event: A Step-By-Step Guide

Guides & Reports
Want to know how to get sponsors for your event? We've got tips and tricks to help you land the event sponsorships you need.
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The SPACES Model: Framework to Define Your Community’s Value

Community
Strategy
New to community? Learn the 6 ways that community can contribute to your business's bottom line, with examples of some of the world’s top brand communities to guide you.
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Your Complete Guide to Planning an Event Successfully

Community
Management
Planning an event and not sure how to go about it? In this guide, we’ll go over everything you need to know before hosting an event, we’ll share a free downloadable event planning checklist template you can use to keep yourself organized.
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How to Write the Perfect Event Brief in 11 Simple Steps

Guides & Reports
Learn everything you need to know to write the perfect event brief and get access to a downloadable template you can personalize for your next event.
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The Ultimate Guide for Building a Community From Scratch

Guides & Reports
How to build a community? In this guide, you'll find the resources and tips to help you build a successful community from scratch.
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The Inside Story of Bevy: From Startup Grind to Series C

Business & ROI
Bevy was created to solve Startup Grind’s challenges with creating scalable and consistent events using tools like Meetup, Eventbrite, and Mailchimp.
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Difference Between Field Marketing & Community Ambassador Programs

Community
Management
There’s no stronger interaction than face-to-face connection. How do today’s community-driven programs differ from field marketing programs of the past? Read more here!
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The New Normal: How COVID-19 Will Impact Your Community Strategy

Community
Strategy
Our predictions for the future of work after COVID-19. How people will be able to gather, what this means for the community industry, more... Read the full article here.
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The power of the Bevy Integration Suite

Business & ROI
Integrations are table stakes in the enterprise. But too often these integrations miss valuable community program data. Find out more about the power of Bevy here!
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CMX Strategy: A Planning Tool for Community Professionals

Community
Strategy
If you’re ready to launch a community program, this guide will walk you through the basics of creating a solid, long-lasting community strategy.
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How to Create a Winning Community Management Strategy

Community
Management
Do you want to learn more about community management? Our complete guide will help you create a strategy that works for your community.
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Series Recap: How to Build a Thriving Developer Community

Community
Engagement
Marsha Druker, Field Marketing Manager at Bevy, hosted all three installments of this panel series. The speakers covered a number of topics. Read more here...
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The Power of Community-Driven Marketing

Business & ROI
One day, Larry Harvey and Jerry James dragged a wooden man onto Baker Beach in San Francisco, and burned it amongst a small group of friends. Burning Man was born!
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2021 Community Industry Report: Build Thriving Communities

Business & ROI
Companies dialed up their investment in community during a global pandemic. Read all our key takeaways from 2020 and learn how to build strong communities in 2021.
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Stories of Resilience from the CMX Community

Community
Management
First-hand stories from the CMX Community of how community helped power businesses through uncertainty during COVID-19.
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The CMX Social Identity Cycle: How to Build Thriving Communities

Community
Strategy
Learn to design a social identity that makes people want to join and participate in your community. Read more about the CMX social identity cycle here!
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Introducing: Bevy’s Page Builder

Product launch
At Bevy, we announce the release of our latest product feature: Page Builder. Experience total design freedom: Create and design event pages, & more with no code!
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Session Recap: The IBM Playbook for Scaling Internal Communities

Community
Engagement
On November 9, we hosted our second ERG-focused event.
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Meeting Masters: Insights from BizBash’s 10 Most Innovative Meetings

Community
Engagement
On September 30, BizBash and Bevy partnered up to host Meeting Masters: Insights from BizBash’s 10 Most Innovative Meetings.
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Session Recap: Empowering Your ERG Community

Community
Engagement
We had the pleasure of hosting an #impact panel on Empowering Your ERG Community.
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Introducing the Bevy Conference App

Business & ROI
Bevy Conference App. This mobile app empowers event organizers to give their attendees a better experience on the go at all virtual, hybrid, and in-person events...
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Using Bevy Integration with HubSpot to Engage with Attendees

Product features
The Bevy integration with HubSpot allows Community Managers to control and enhance the events that matter most to their business. Find out more here.
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How CMX Planned Our First All-Virtual Conference

Community
Engagement
Takeaways for throwing a virtual conference with community at its core. Plus, tips to make your own virtual conferences more engaging.
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Customer-to-Customer Communities: The Future of Business

C2C
Learn how to harness the power of human interaction and make the customer’s voice your most effective tool. Read the full article here...
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Event Management: What It Is and How to Be a Great Event Manager

Community
Management
If you're looking to get into event management or are already an event manager and want to improve your skills, this article is for you. Read on to learn how to manage events so that they run smoothly from start to finish!
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Bevy enabled 2021 Conference Handshake to triple its reach

Business & ROI
One of the company’s annual highlights is its Handshake Access User Conference which brings together thousands of university career center educators, employees, and ...
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How The Mighty Activated Community to Power Their Mission

Community
Management
At November’s ‘Ask Bevy’ Customer Success Event, we spoke with Ashley Kristoff, Creative Project Manager at The Mighty. Read more about our chat with her here!
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Event Recap: Accelerating Philanthropy Through Cause-Based Identity

Community
Engagement
Jay spoke to an intimate group of about 30 people about the psychology behind role identity, and how it plays into alumni relations.
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Event Recap: How to Build a Thriving ERG Community - Part Three

Community
Engagement
On December 14, we had our third Employee Resource Group-focused event.
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Event Recap: How to Build a Thriving Nonprofit Community

Community
Engagement
On Thursday, December 2, Bevy held a panel discussion around the importance of nonprofit communities, how to build and scale them, & what success looks like within them.
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Community Led Growth & The Future of Community Engagement

Community
Strategy
Community-led growth is a cutting edge go-to-market strategy that is shaping the way companies interact with people and catalyzing acquisition, expansion, and growth.
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Bevy’s Guide to Hybrid Events

Product launch
Hybrid events combine in-person and virtual event experiences. On Bevy, you can host hybrid events that engage both your in-person and online audiences simultaneously!
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6 Steps to Building A Great Virtual Internal Community

Community
Engagement
After Covid, many companies switched to a hybrid or fully remote workforce. Building a community among your remote employees will become more important than ever.
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Community is Eating the World | Kobie Fuller & Derek Andersen

Business & ROI
A recap of Derek and Kobie’s fireside chat from the 2019 CMX Summit about why community-powered companies are the future.
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3 Million Registered Users. Zero Marketing Dollars | Mike Porath

Business & ROI
A case study in how The Mighty scaled its community organically. (Including its events program, which is run on Bevy.)
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Better Together: Bevy Acquires Eventtus

Growth
Eventtus offers 10 years of event technology and experience – including an advanced mobile event app – to Bevy's end-to-end Community Event Engine.
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